The Truth About Online Home Values: Are Zillow Estimates Really Accurate?
Alanna Pfeffer Alanna Pfeffer

The Truth About Online Home Values: Are Zillow Estimates Really Accurate?

If you've ever searched your address online to see what your home is worth, you're not alone. While online home value estimators have become incredibly sophisticated, they're still limited by the information available to them. Understanding those limitations can help homeowners make smarter decisions, especially when buying or selling a home. 

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A.I. in Real Estate: What Technology Still Can’t Replace
Alanna Pfeffer Alanna Pfeffer

A.I. in Real Estate: What Technology Still Can’t Replace

Artificial intelligence is changing nearly every industry, including real estate. From automated home valuations to contract analysis and market predictions, AI tools are becoming more powerful every day.

At Gilson Home Group, we believe AI is a powerful tool, but it’s not a replacement for human expertise. The best outcomes happen when technology and experienced agents work together. Here’s where AI still falls short in real estate, and why it matters for buyers and sellers.

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